Alliance Design & Development Group dba/ SelectFlex

New York,  NY 
United States
http://www.selectflex.com
  • Booth: 315


Welcome to ADDG, creators of SelectFlex adjustable insoles

Alliance Design & Development Group (ADDG) is a biomechanics technology company whose mission is to help people lead pain-free lives. ADDG pioneered the patented Variable Resistance Beam (VRB) and created a portfolio of assistive human augmentation products that deliver long-term therapeutic benefits. In 2021, ADDG’s CEO was named a Top 100 Healthcare Leader by the International Forum on Advancements in Healthcare (IFAH.)

The VRB adjustable suspension/resistance system is the core technology in SelectFlex® Arch Control Insoles, which gives them the ability to help correct biomechanical imbalances and reduce burdens on weight bearing joints.

ADDG specifically engineered SelectFlex for workers who spend long periods on their feet and has become a staple for many ergonomic programs in a range of industries, from manufacturing and construction, to food and delivery services. In 2020, SelectFlex was chosen Best Foot Protection Product by Industrial Safety & Hygiene News (ISHN.)

Brands: SelectFlex Arch Control Insoles


 Show Specials

  • Alliance Design & Development Group (ADDG) created SelectFlex, the world's first and only adjustable arch insole with patented Variable Resistance Beam technology.  It's easy to understand how this simple, yet customizable solution can deliver a multitude of musculoskeletal health benefits. 

    For those that want to experience ultimate arch support first hand, visit our virtual booth for a FREE trial pair of SelectFlex insoles (while supplies last.)


 Press Releases

  • The Coca-Cola Company commissions SelectFlex® pilot study at three plant locations and sees promising results among employees who tested the arch control insoles

    New York, NYJanuary 2021 – As a preventative measure to support employee musculoskeletal health, The Coca-Cola Company is considering incorporating a new insole technology by SelectFlex into its already robust ergonomic controls.  Before rolling out this new program, the Environment, Health and Safety (EHS) lead performed due diligence by implementing a pilot study at Coca-Cola’s plants in Honolulu, Hawaii, Paw Paw, Michigen and Auburndale, Florida to gage personnel adoption and assess potential health benefits derived from wearing the adjustable orthotics at work.

    Barry Renow, CEO of Alliance Design & Development Group, the makers of SelectFlex, said “We applaud Coca-Cola’s EHS team for their initiative and continuing to raise the bar on innovative safety programs.”

    Coca-Cola developed a well-structured trial and enlisted a sampling of employees from each plant, placing particular emphasis on those whose jobs require standing for the majority of each shift. Groups represented a balance between men and women, primarily between the of ages 25 and 45.  Other demographic criteria included occupation activity level (moderate to vigorous), shoe usage (work shoes or boots), foot arch characteristics, and preexisting health conditions. Among the test subjects, close to half reported having ongoing health issues such as flat feet, lower back pain and plantar fasciitis.

    Participants were instructed to wear SelectFlex insoles for a period of two consecutive weeks, then were surveyed and opinions documented.  Results showed that nearly 100% of all participants, regardless of arch type or existing conditions, noted a marked difference in support due to the adjustable arch insole. Of those, about 75% also felt they were comfortable to wear. Overall, employees gave SelectFlex a satisfaction rating of 4.2 out of 5.0.

    One participant who suffered from a prior knee injury said, “SelectFlex is far superior than other insoles I have used. Option to adjust was extremely helpful.  I like that it was not a one size fits all.”

    The patented Variable Resistance Beam (VRB) technology in SelectFlex is a suspension system, which allows arch height and firmness to be adjusted at three different levels to dynamically lift the arch into better alignment to help correct structural anomalies, like overpronation or poor posture, realign foot bones, slow arch collapse, and reduce burdens on weight bearing joints.

    Arch type played a significant role in participant response as 85% had what they classified as mid to flat arch, which is the range where Selectflex insoles best assist with dynamic support.

    One participant who had been diagnosed with flat feet and stands for 8 hours per day while doing vigorous work stated the orthotics were “A lot better than the gel ones I’ve tried before.  It allowed me to adjust to my foot type.”

    Based on the success of the pilot, Coca-Cola distributor representatives at Grainger are working on plans to supply SelectFlex insoles to employees along with work footwear.

    About ADDG

    Founded in 2016, Alliance Design & Development Group (ADDG) is a biomechanics technology company who develops advanced wellness solutions designed to prevent injuries, promote efficient recovery, and help people lead pain-free lives. ADDG pioneered the patented Variable Resistance Beam (VRB) and created a portfolio of assistive human augmentation products that deliver long-term therapeutic benefits. In 2021, ADDG’s CEO was named a Top 100 Healthcare Leader by the International Forum on Advancements in Healthcare (IFAH.) SelectFlex®, the world’s first arch control insole, ADDG’s first commercial introduction, was created in collaboration with the Langer Biomechanics division of Orthotic Holdings, Inc. (OHI), a global leader in lower extremity treatments. SelectFlex was chosen Top Foot Protection Product of 2020 by Industrial Safety & Hygiene News (ISHN.) Learn more at  www.selectflex.com and follow us on Facebook and LinkedIn.

  • Alliance Design & Development Group (ADDG), an assistive human augmentation technology company known for creating SelectFlex® adjustable arch orthotics, donates 10% of sales to Global Giving and becomes ergonomic vendor for Roche subsidiary Genentech, a leader in advancing COVID-19 treatment

    NEW YORK, April 14, 2020 /PRNewswire/ -- Becoming a Genentech vendor means more than a customer acquisition to ADDG, whose SelectFlex adjustable arch insoles are now among the health and safety offerings in their employee "Ergo Room." It also means they're supporting the efforts of a biotechnology company on the forefront of fighting coronavirus.

    As an organization whose mission is to help people lead pain-free lives, ADDG is proud to be associated with someone of synergistic values. Genentech is a foremost developer of medicines for serious diseases, including a new treatment for severe COVID-19 pneumonia, which was recently FDA approved for clinical trial. They've also been voted one of the best places to work and truly care about staff health, as evidenced by providing employees greater comfort and a foot ailment treatment with SelectFlex orthotics.

    In the biomechanics sector, ADDG is a leader in its own right. They pioneered the Variable Resistance Beam (VRB) and developed a portfolio of patented human augmentation products around this technology. SelectFlex is ADDG's first commercial product introduction, and the only dynamic arch control insoles of their kind. VRB technology is the foundation of the SelectFlex PowerBeam™ and PowerLift Arch™ dynamic arch lifting system, which offers three comfort settings for any foot type to help correct alignment and provide pain relief from a variety of lower extremity issues. Details on the features and benefits are explained in this video.

    Further illustrating mutually aligned philosophies, Genentech is contributing millions to help those affected by COVID-19, while ADDG is donating 10% of all SelectFlex sales to the Global Giving Coronavirus Relieve Fund for the same purpose.

    Though separate entities in different fields, like-minded companies like these provide hope for the future of the world's health and wellbeing.

    ABOUT ADDG

    Alliance Design & Development Group's (ADDG) was founded in 2016 with the mission to help people lead pain-free lives through advanced wellness technologies, intuitive interfaces, and assistive human augmentation solutions with long-term therapeutic benefits. ADDG created SelectFlex® in collaboration with Langer Biomechanics of Orthotic Holdings, Inc. (OHI), a leader in lower extremity condition treatments. www.selectflex.com

  • Alliance Design & Development Group (ADDG) offers SelectFlex, a dynamic arch control insole with selectable support levels designed to improve lower extremity health for industrial workers. ADDG specifically engineered SelectFlex insoles to help prevent the many ailments that often afflict those who work on their feet all day, particularly in industrial fields like manufacturing and assembly.

    Barry Renow, CEO of ADDG, said, "Foot issues and disorders are pervasive among three quarters of Americans across all demographics. As a technology company, we were committed to developing a treatment that was not only more effective, but could be personalized and was easily accessible by everyone."

    "Data indicates 70-80% of people are susceptible to foot overpronation, which is caused when the ankle rolls excessively inward, or the arch collapses excessively downward as with flat feet, whether when standing, walking or running," said a company spokesperson. "Overpronation disrupts the body's natural alignment and causes greater foot strike impact, which raises the risk for injuries that can range from mild to severe, such as plantar fasciitis, Achilles tendonitis, shin splints, iliotibial band syndrome on outer knees, foot or lower leg stress fractures, neuropathy, bunions, heel spurs, chronic lower back pain and more.

    "Traditionally, patients seek treatment from a podiatrist, orthopedic surgeon, or physical therapist and, at minimum, might purchase custom-made orthotics, which can cost anywhere from $300 to $600. For a fraction of the cost, SelectFlex adjustable arch insoles offer a universal solution that helps prevent injuries caused by overpronation and poor alignment, as well as problems related to high arches, hammer toes, arthritic or diabetic side effects and other lower extremity issues."

    By turning the PowerController key to one of three arch support levels, SelectFlex orthotics dynamically lift the foot into kinetic alignment with the body and correct abnormal pronation. The insoles biomechanically conform to each individual's arch geometry within three selectable stiffness level/arch height support options available on demand. "Unlike traditional static orthotic inserts, SelectFlex gives the wearer the power to choose the level of support that is right for them, from medium firm, to firm or X-firm, and can change settings for each foot or for different types of activities," said the spokesperson.

    SelectFlex was developed by applying the Cantilever Principle to dynamically support the human biped anatomy where body mass should be distributed evenly along the length of the spinal column. The PowerLift Arch suspension system and PowerBeam arch lifting technology replicates the spring ligaments of the arch to absorb impact, mitigate downward compressive forces on feet and knees, and release energy back to the body with each step in the gait cycle. "In a new motion analysis study performed by Quinnipiac, results showed that the SelectFlex PowerLift Arch provided up to 52% increased arch height support and deformation control at each of the three settings," said the spokesperson.

    In addition to the PowerController, PowerBeam and PowerLift Arch, SelectFlex orthotics also feature the PowerCup and the PowerBed. "The SelectFlex PowerCup cradles the heel in a soft Durometer cushion that absorbs foot strike impact, dissipates walking pressures and provides up to 50% more ankle stability," said the spokesperson. "The SelectFlex PowerBed adds three extra layers of cushion with a medical grade ergonomic shell and composite memory foam foot pad, wrapped in an antimicrobial, deodorizing, moisture wicking, low friction fabric cover. SelectFlex orthotics work with most types of footwear, from work and athletic shoes, to slip resistant shoes and steel-toed safety boots. They are built to last six months to a year or longer with normal usage but, even at a minimum of four months, they last 88% longer than over-the-counter gel and foam insoles."

  • Arch adjustable insole could improve workforce foot health

    26 Aug 2020

    Culminating years of research and development, Alliance Design & Development Group (ADDG) has created orthotics with arch control technology. SelectFlex insoles help prevent the many ailments that often afflict those who work on their feet all day.

    SelectFlex PowerController dynamically lifts the foot into alignment with the body, corrects abnormal pronation and conforms to individual arch geometry within three selectable support settings that can be different for each foot or type of activity. The PowerLift Arch suspension system and PowerBeam arch lifting technology duplicate impact absorption of spring ligaments, mitigate downward compressive forces and release energy back to the body throughout the gait cycle.

    SelectFlex also features the PowerCup, which holds the heel in a soft durometer that cushions impact and dissipates walking pressures. The SelectFlex PowerBed adds three extra layers – a medical-grade ergonomic shell and composite memory foam footpad, wrapped in an antimicrobial, deodorizing, moisture-wicking, low friction fabric cover.

    SelectFlex offers the workforce population personalized comfort, pain relief, injury prevention and energy restoration, which translates to decreased worker’s comp claims, reduced insurance premiums, less missed workdays and higher productivity for employers.


 Products

  • SelectFlex Arch Control Insoles
    SelectFlex insoles provide 3 levels of arch lift, firmness & support. They dynamically lift the foot into kinetic alignment & correct pronation. SelectFlex gives wearers the power to choose the arch support most comfortable for them....

  • Work related musculoskeletal disorders are a major source of employee disability claims, primarily due to prolonged standing at work, which places continuous hydrostatic pressure on lower extremities and causes fatigue, making workers less alert and measurably impacting quality and productivity.

    Custom-made orthotics are the most common treatment for foot ailments, which cost hundreds of dollars. At a fraction of the price, SelectFlex adjustable arch insoles offer a customizable solution that helps prevent injuries caused by overpronation and poor alignment, in addition to enhancing employee comfort and performance.

    The SelectFlex PowerController™ provides 3 levels of dynamic arch lift, firmness & support. The PowerLift Arch™ suspension system & PowerBeam™ arch lifting technology mimic the shock absorbing function of spring ligaments to mitigate compressive forces & release energy throughout the gait cycle. The PowerCup™ cradles the heel in a super soft Durometer cushion that absorbs foot strike impact & dissipates walking pressures. The PowerBed™ adds three extra layers—A medical grade ergonomic shell & composite memory foam foot pad, wrapped in an antimicrobial, deodorizing, moisture wicking fabric cover.  

    SelectFlex Certified lab tests confirm performance:

    • Alleviates up to 30,000 lbs of pressure per mile 
    • Provides up to 89% more arch support
    • Increases arch deformation control up to 65%
    • Improves ankle alignment & stability by up to 50%
    • Lasts up to 88% longer then gel or foam inserts

    SelectFlex offers employees personalized comfort, injury prevention & energy restoration, translating to decreased worker’s comp claims, less missed days, & higher productivity.

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