FOR IMMEDIATE RELEASE
Portland, Ore., (October 3, 2016) - Throughout the month of October, workers nationwide have the chance to try on and win a pair of KEEN Utility’s rugged Tacoma boots and even drive off in a new Toyota Tacoma Truck.
To support the launch of the highly-anticipated Tacoma series, KEEN Utility introduces the Rugged Ride Sweepstakes, rolling into participating retail locations nationwide on October 1st. From the 1st to the 31st, customers are invited to stop into a KEEN Utility retail location to try on one of the Tacoma boot styles and be entered into the sweepstakes. Prizes will include free pairs of Tacoma boots, Yeti coolers and the ultimate Tacoma giveaway- a new Toyota Tacoma truck. Winners will be notified on November 15th.
KEEN Utility’s Tacoma Series features the Tacoma 8” XT, a heavy-duty, non-metallic safety boot featuring asymmetrical composite toes, metal-free eyelets and an undetectable and lightweight puncture-resistant midsole plate. Ready for the messiest or most caustic of environments, the Tacoma 8” XT is crafted from barnyard-proof leather that resists the damaging effects of oleic acid, urea, sodium chloride and ammonium hydroxide, extending the life of the boot and boosting performance.
“The Tacoma 8” XT is a game-changing introduction for us,” said Chris Heffernan, general manager for KEEN Utility. “We set out to create a promotion that would give high visibility to such an innovative line while supporting our retailers by driving traffic to their stores. The Toyota Tacoma is one of the preferred trucks for many of our customers and fits the same hardworking values we hold dear. With a shared namesake, it was the perfect launch pad for this collection we believe so strongly about.”
The KEEN Utility Tacoma Series and the Rugged Ride Sweepstakes can be found at select retailers nationwide. There is no purchase necessary to enter the the Rugged Ride Sweepstakes. Visit www.keenutility.com to find a retailer near you, for contest rules and to enter.
About KEEN Utility
KEEN Utility, a leading industrial and service footwear and accessories brand, successfully exceeds footwear safety standards and combines advanced durability and innovation with the same comfort and unparalleled classic fit offered by KEEN. KEEN Utility footwear is grounded in protection with the goal to make better boots for every job. Discover more about KEEN Utility at www.keenutility.com.
Media Contact | Lauren Grimm | Punch PR | firstname.lastname@example.org | 414-892-8895
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